Getty Images - Pitch win and the Watermark Project

Challenge - How do you change the perception of a billion dollar company? Our pitch challenge was to change Getty Images from being perceived as a company that manages copyrights, to an innovation organisation. 

Idea- We created a pipeline of work that won us the pitch and led to many of the thoughts becoming a reality. Ideas designed to shift the perception of the organisation, beginning with their most visible asset; the watermark. Various initiatives were employed, below are a few more.

Internal positioning for the brand.

The Feed (NB: I worked on concept & strategy only)