Don't Snap. Shoot.
A European awareness campaign to highlight the powerful photographic ability of the Huawei/Leica P9
Background: As a new consumer electronics player in Europe, Huawei need to introduce their differentiating smart phones. The problem is that nobody knows who they are.
Strategy: In order to highlight the Leica partnership in the new P9, we created a very simple proposition. Other smart phones are simply vessels for snapping. But real photographers shoot. And to do that you need a real camera. Enter Leica.