Purple Bricks is a new breed of online estate agent, in need of a defined brand, campaign and series of comms platforms that explain and activate their differentiating benefits and innovations.
Creative Problem - Estate agents aren’t top of anyone’s Christmas card list. In the public eye they are long on unfulfilled promises and heavy on hair gel; certainly up there in the league of the most loathed trades.
However, Purplebricks aren’t like that at all. With a hybrid approach that combines the efficiencies of an online platform, the personal service of the High Street, and the dramatic cost savings of a commission-free model, they’re changing the face of estate agency. We needed a way to communicate their core benefit and differentiate them from the crowd.
Creative Idea - You know that sick-to-the-stomach feeling when you’ve wasted money unnecessarily? Well, in the world of estate agency, we’ve got a name for it. ‘Commisery’ – the misery you feel when you’ve spent thousands on commission but got nothing more for your money.
NB: Produced @ Snap London
UK Commercials - 30s:
Australian TV Commercials:
Recruitment is vital to the expansion of the Purple Bricks model, The below work was aimed at connecting to the right types of experienced estate agents looking to make a change in their professional careers.