Getting the biggest retailer in the world back in step with culture.
Challenge- Walmart were, frankly, disliked. Our task was to try and explore multiple channels to get them in step with their audience.
Idea - We developed multiple campaigns and platforms to work in sync, between CSR, Social, ATL and in-store. These gave people more say in how Walmart does business, connected deeper into communities and allowed re-ignited staff members.