XBlades is the brainchild of Richard De Aragues, a commercial and documentary director with a passion for fast things. My task was to find strategic and creative alignment with brands. Ways to generate finance and broker authentic brand behaviour at the very beginning of a new sport. After a variety of pitches and exploration with multiple brands, we found the right synergy with fin-tech giant, NEX. Creating corporate events, content, product design and even exclusive technology for high-net-worth potential clients.